Categories give structure to your shop and should make the navigation of the site easier for your visitors.
If you were to simply put a list of hundreds of products in front of your visitors, you would lose potential customers due to the inconvenience of having to spend extended periods of time trying to find a product. Give your customers a list of a few top level categories, and it looks more inviting for them to click into.
Top Level Categories
These are the first ones that a customer will see when they visit your site. Think of these as the aisles you see in a shop or supermarket, they give you an idea of what you're going to find on the shelves in that aisle.
This is what you'll see when you've clicked into the category. These are more like your shelves you'd find in the aisles, and allow the visitor to narrow down their selection and find what they're looking for.
Best practice when structuring your categories and subcategories is to try and make sure that the customer can find the product that they're looking for in 3 clicks or less. So ideally they want to click Category > Sub Category > and land on the product page where they can then add it to the cart.
Creating A Category And Sub-Category
Adding categories and sub-categories on your online shop couldn't be easier.
1. At the top right of the page you will see three buttons. These are Add Product, Add Category and Hide/Show Edit Buttons.
2. If you click onto Add Category You will then be taken in to the section that asks you for the information regarding that category, i.e. the category title and a short description if required (recommended).
3. Once you are happy with the title and the short description, you then have the choice to add an image to the category. This is also recommended and will be a small image visible next to the category title where the category is listed. This is done by clicking on the images tab on the left hand side of the edit category window.
4. Clicking on the edit icon in the lower right corner of the screen will give you two options, either upload an image or use one that you have already uploaded to your online shop. If uploading a new image, you also have the option to simply drag and drop your image onto the placeholder and your image will be uploaded automatically:
5. Once the image is uploaded to the server you will see the appear in the placeholder.
6. Clicking Save & Close will take you to the page within your site that you have added the category to. You should then see something similar to the below, (Please note that the depending on the template you have selected, the images or descriptions may not be visible in all areas your category is displayed) :
7. To edit a category or sub-category, navigate to the category you wish to edit and activate the edit icons from your main menu.
You will now see a small edit icon appear alongside all the products and categories on your site. Click this edit icon to reveal a menu where you have the following options:
The Edit button will allow you to edit the title, description and image accordingly.
The Delete button will, of course, remove that category from your shop. This can only be done if there is nothing within that category.
The Order button simply allows you to move that category up or down the list of categories on that page.