Research studies have shown that internet users make up their mind about the quality of a website in the blink of an eye, so making your first impression count is imperative to the success of your online shop.
This probably won't come as a surprise to most internet users as it's not uncommon to click onto a website only for it to look amateurish and quickly hit the back button and view another site.
It's particularly important for ecommerce websites, as if your site isnt up to scratch and looks amateurish it will be turning off potential customers. For example would you rather buy from a site that looks like it was made in an hour, or a site which looked like it has months of work spent on it?
For example if you were buying some toys for your family would you rather buy from an ecommerce site which looked something like
... or an online shop which looked more like...
Which would you trust with your credit card and personal details? Which would you trust to deliver your products on time?
Regardless of the brand of the site the first thing you look at is how the site actually looks, just as you would in the high street. If you were out to buy a new digital camera would you buy it from an electronic retailer whose shop has a prime location, nice presentable staff, and clean expensive looking furniture or would you opt to buy it from some bloke down a back alley with all his stock in a suitcase?
The beauty of ekmPowershop is that your online shop can look however you wish. For example if you wanted your site to look more like the big ecommerce sites such as Amazon, Play.com, etc. you can.
ekmPowershop is one of the most flexible ecommerce solutions on the market today, allowing you 100% design control over your store.
Your store can have advanced functionality such as Customer Reviews, Email to a Friend and even a Mini Cart showing users what's in their cart as they browse your store.
Of course the main issue for most ecommerce businesses is that it costs money to have a new website developed, however designing templates for ekmPowershop is very easy and so most web designers can create you a great looking site for very reasonable rates.
Here at Ekm Systems we have an in-house ecommerce design team who know ekmPowershop inside out, meaning they can make what you have visualised for your website, a reality. If you would like one of our team to get in touch and provide a competitive quote, simply contact us.