If you're using EKM the answer is usually not much, as most of the SEO work has already been done for you.
With EKM your online shop already benefits from...
- Search engine friendly design
- H1 tags for product names
- Matching page titles
- Meta Keywords and Meta Description
- Standard SiteMap
- Google Sitemap
- XML Sitemap, using the sitemaps.org standard
- Automatic Google Product Feed generation
... and we are always adding new features and working on new methods to get your online shop more traffic.
Most Search Engine Optimisation (SEO) companies will promise the world and fail to deliver, mainly due to one major flaw in their plan…
They will promise to get your business first-page results for your main keywords, so for example if your website was a site selling mobile phones they might try and get you on the first page of Google for the keyword “mobile phones”. However, this same company will no doubt work for more than 10 other businesses selling mobile phones and so how can they get them all on the first page? They can’t.
Even if the search engine optimisation company has a conflict of interests policy whereby they will not promote more than a few websites from the same industry they are still competing between thousands of other search engine optimisation companies all doing the same thing.
Also, avoid SEO companies who try and insist you create several mini sites or microsites all to point back to your main site. The major search engines have caught onto this trick and any sites found using this method can get their site rankings reduced and in many cases banned.
Generally, if it sounds too good to be true it usually is, so if you do choose to go with a search engine optimisation company make sure you do your research into exactly what they can do for you and what they have done for others.