EKM supports rich snippets in Google's preferred format, micro-data (schema.org).
This means many elements of your shop are in a format that Google really wants to see.
What are Rich Snippets?
They're the extra bits of information Google outputs on its results listings, to make them more prominent or useful to the user.
You'll notice lots of Google results have more information than the old days of text and a link. These include page links and ratings (you'll see plenty of stars in results these days). There's other info too, depending on the nature of results. These are all called 'rich snippets'.
EKM has rich snippets on the following elements in your shop:
- ProductID (MPN > GTIN > Product Code)
- Brand (Organisation)
- Price Currency
- Item Condition
- Rating Value
- Review Count