This feature allows you to implement Google Analytics, Google AdWords Conversion Tracking and Google Verification Meta Tags (supplied by Google).
You'll also find the URL of your Google Product Feed at the bottom of the Google Tools feature page, which can be used for Google Shopping. You can copy and paste the URL into Google Merchant centre or download a copy.
We have step by step guides for each of the actions available within the Google Tools feature:
Read our step by step guide to adding the Google Verification tag to your EKM Shop.[/more]
Read our step by step guide to linking Google Analytics to your EKM shop.[/more]
[more]Google Adwords Conversion Tracking Code