Google Analytics is a free online tool that helps you track how customers access and behave on your online shop. This invaluable tool helps determine factors that need to be acted upon to increase the amount of conversions you receive on your online shop.
Start by heading over to Google Analytics and creating an account.
Next, you will need to to fill in some basic details. This will include:
- Creating an Account Name
- Entering your Website Name (note this is not the website URL just your online shop's name)
- Enter you Website URL (you can find this by going to 'Settings > Domain Name' on your EKM account)
- Choose your Industry Category
- Finally, choose the Time Zone you will be reporting from.
Click Get Tracking ID and agree to the terms and conditions and your account will be created.
Once you are logged into your account you will be presented with a Tracking Code. Copy this code in its entirety and then head over to your EKM account.
if you have not previously done so, you will need to install the Google Tools feature on your EKM account so that you can link it to your Google Analytics account.
You will find Google Tools in the Features section of your EKM account. After installing the feature you will see that you are presented with three boxes:
- Google Analytics Tracking Code
- Google Adwords Conversion Tracking
- Google Verification
Paste the Tracking Code that you previously copied into the Google Analytics Tracking Code box on your Google Tools feature. Once you have pasted the code you will receive the option to turn on Google Analytics Ecommerce Tracking, ensure this is turned ON.
Remember to press Update when you are finished.
By heading back to your Google Analytics account you will now see that your online shop will be linked and ready to use.
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