We've started from scratch and built the New Checkout upon the foundations of best practice and research by the Baymard Institute. The New Checkout is now distraction free and has been revamped with plenty of new features to help improve your conversions.
To get started, head over to Settings > Checkout When logged in to you EKM account.
The first thing you will notice when going into your New Checkout settings is your Checkout Rate. We have created an algorithm that will give you a percentage feedback score on how you have configured your checkout. The higher you score, the easier your checkout is for your customers. The Checkout Rating will also give you feedback on how you can increase your score.
The New Checkout will include 5 easy steps:
- 1. Customer Login
- 2. Customer Details
- 3. Order Summary
- 4. Payment Gateways
- 5. Order Complete
Customer Login allows your customers to create an account on your website where they can store their details. It will also allow them to accrue loyalty points and speed up repeat purchases.
If you have customer login enabled, we advise you to also enable Guest Checkout. This will allow customers to make purchases from you without being forced to create an account.
[remember]Remember to save your settings when you are finished editing.[/remember]
In this section, you will decide which fields are Optional or Required for a customer when on your checkout.
Different Delivery Address
By enabling this setting, your customers will be allowed to have their items delivered to a different address.
Select which fields are Optional and which fields are Required for a customer when entering their delivery address. You will only be able to edit this section if you have Different Delivery Address enabled.
Enter which fields are Optional and which fields are Required when entering their billing details on your checkout.
In this section, you will be able to add additional custom fields and customize the appearance of your payment buttons.
Additional Information Fields
By adding an additional information field, you will be required to specify which type of field you would like to add. Here you can choose from the following:
After you have selected which additional field you would like to enter, you will then need to enter a Field Name, Field Description and choose whether this is a Required Field.
Here, you will be able to change the appearance of your payment buttons and how they are presented.
By selecting Edit, you will be able to customize the appearance of your Payment Gateway along with the accepted card logos that appear next to your Payment Gateways.
On this section, you will be able to configure all of your Payment Gateway settings. If you're unsure about how to configure a specific gateway, you will need to contact the relevant Payment Gateway Provider e.g. PayPal.
The Order Complete Page is what your customers will see once their order has been finalized. This page is a great opportunity for you to ask customers to sign up to your newsletter or promote repeat sales. Adding an Additional Custom Field will allow you to place this information into your Order Complete Page.
It is customary on an Order Complete page to put a 'Thankyou' message. Each shop will have their own way of saying this. To add your own, select Edit on Order Complete Messages. You will then see that you will have a standard message for each gateway.
After clicking Edit, you will then see the standard Order Complete Message. You can customize this however you like. It is recommended that you leave the Tags in there as these are variables that will change between customers e.g. Name or Order Number.
[more]For help customizing the Design of your Checkout, click here.[/more]