[intro] When you have completed this guide, you will have installed EKM Response onto your EKM online shop and will be able to offer marketing emails to your customers. [/intro]
EKM Response is our own email marketing platform that allows you to send newsletters to your customers, encouraging sales and increasing your brand awareness. If you have not used email marketing before, it's an excellent and very cost effective way of promoting your products and your brand.
The Benefits of Email Marketing
Good Return on Investment
Email marketing is one of the most affordable marketing methods available as unlike print media, you don't need to pay separate costs for design, printing and distribution. Email marketing platforms require you to pay one fee according to how many people you send your newsletter to so it is very cost effective and as there's no paper involved, it's environmentally friendly too!
Global and Segmented
Your email newsletters can be sent to customers worldwide if need be, or on a smaller scale, you can segment your customers into different groups according to their location, which is useful if you plan on running any targeted promotions in the future.
An email newsletter can be sent to all of your customers within a matter of hours and minutes, not weeks and days, which is ideal to get word of a new product line or a flash sale out quickly and effectively.
Easy to create and personalise
On EKM Response, you can choose from either repopulating one of our existing email templates or designing a new template from scratch, which means there's a lot of possibility and scope for translating your branding and products into an email newsletter format which can be used time and time again.
Compared to other methods of promotion, email marketing is one of the least intrusive; as customers who clearly like you product have signed up to received your newsletters, from the outset they are interested in what you have to offer. This is a stark contrast to postal mail drops which rely on 'blanket bombing' potential customers.
Target fans of your Product
As mentioned above, the customers who have signed up to receive your email newsletters are clearly already interested in your brand and your products. Using email newsletters, you can encourage customer loyalty by offering discounts and 'sneak peeks' at new ranges.
Calls to Action
Email newsletters are an excellent place to add Calls to Action to encourage customers to make a purchase which perhaps they would not have done without a friendly email update from you.
Easy to measure
As quick as it is to send hundreds and sometimes thousands of email newsletters out, you can expect to see the results of your campaign very quickly too. On the EKM Response platform, you can quickly analyse how well your email campaigns have been received with clearly defined totals for who opened the email, who didn't and what bounced. From these results, you can manage your contacts to ensure that going forward your email newsletters provide the most impact possible.
Installing EKM Response
1. From the dashboard, click the Features tab:
2. On the Features page, click the Email Marketing icon:
3. Click the green Install Feature button:
4. Select how many customers you expect to send your email campaigns to. If you’re not sure, select the free account, which you can upgrade when you have 100 or more regular subscribers:
5. You’ll then see the basic settings for EKM Response. Tick the box to allow customers to sign up for an email newsletter on your Checkout Flow:
In the Newsletter Signup Popup section, you need to tick the box to enable the Popup. You can configure the Popup window content by using this Guide. Then you need to click the Account header:
This will reveal the login button for EKM Response. Click it:
This will now open a new browser tab which takes you to the EKM Response dashboard, a completely separate email marketing platform:
To continue setting up EKM Response, you need to create a Contacts Group where customers who sign up for email marketing via your EKM online shop are added. Click Contacts:
Click Create Group:
Give the group a name and a description, and then click Create Group:
Your new Contacts Group will look like this:
Return to the browser tab which is still viewing your EKM online shop, and refresh the page. You should then be able to select your new Contact Group from the drop-down menu, before clicking Select This Group:
Click the green Save button on the bottom right of the page. Your settings within the Email Marketing feature should now look like this:
At this point, you need to check the Shop tab of your EKM online shop to see if a newsletter sign up form has appeared on your homepage. On some Themes, the newsletter sign up form will simply appear, however on some Themes it will not, dependent on the age and the design of the Theme. If you cannot see the newsletter sign up form anywhere on the Shop Tab, get in contact with our Customer Support Team - you may be using an older Theme so we will need to add this for you.
Your next step is to set up your EKM Response account - you can do that by clicking here.
- Before you begin
- Managing your Contacts
- Uploading new Contacts using a Spreadsheet
- Creating a Campaign
- Sending your Email Campaign
[contact] If you need our help with your EKM online shop, contact your Account Manager or Customer Support, who will be able to point you in the right direction. We're open from 8am-6pm weekdays and 9am-5.30pm on the weekends.[/contact]